Tuesday, October 22, 2013

Why is Jonathan Adler an impeccably successful desighner?

Why is Jonathan Adler an impeccably successful designer?
Review of the Fall 2013 catalog
What is the difference between an appealing space and a space does does not evoke any emotion? What makes space cozy, alluring and captivating? By attempting to answer those questions, I will unravel why Jonathan Adler is such a success. 
1. Fluidity. When browsing through the catalog it is impossible not to notice the emphasis put on the organic nature of the shapes. First page greets us with a table that has wave resembling legs.Vases and accessories follow the same mentality - it is as though shapes flow from one state to another.We respond to those shapes because they take after nature.
2.Dynamic. Static objects awaken less interest than those that have a hidden dynamic. Exceptionally, geometric rugs with high contrast between colors, almost serve as coming to life optical illusions. Similarly, items composed of fine, exposed fibers create an illusion of movement (note those covers below).

3. One of a kind. Every page of the catalog has a  focal point - a one of a kind, unique piece. How do you find a one of a kind piece of furniture? When you see one, you want to come closer and investigate it. Too many strong pieces make  the space look like an antique store, however one focal point makes an incredible attraction.
4. Harmony. Harmony between objects is subjective, while harmony between colors is well established. In the image bellow analogous colors are used to create the base look (different shades and variations of blue), yet within it, we see an accent created  with triadic color scheme (yellow-green- purple). Take a look at Color Wheel Theory for establishing the most harmonic color union.

 5. Art. Art does not only satisfy the eye, it also personalizes the space.Doing art takes time; art is an expression; art is energy - by having art in the space a definition and character is gained.
6. Diversity. We see an overall trend of mixing extremely unpredictable items, textures, lines. The more variation, the more intriguing the space becomes. It is unpredictable. 
You can check out Jonathan Adler catalog, and see if you agree with the above. Enjoy the beautiful J.A. designs!

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